Mar 14 2009
Apple’s third generation music player launched
A new version of the very much appreciated ipod shuffle music player was recently launched by the Apple only the half in size in comparison with previous shuffle. This new version of Shuffle is capable to tell which song is playing and caries up to more than 1000 songs, which is almost twice with its earlier version. New feature added to this device is an excellent feature as all the control on the new shuffle have been moved from the device to the earphone cord making it more comfortable to use. Apple has introduced that it has new voice-over feature of songs and play-list in 14 different languages very useful when you are playing on those shuffle which does not have a display screen to show which song is playing. This voice feature works by synchronizing with iTunes software, which installs a voice kit on the user’s computer. It can even tell a user how much battery is left while listening a song.
According to Needham & Co analyst Charles Wolf “this new shuffle design was appealing and called the voice function a “nice a little gimmick. It shows that Apple intends to keep that piece of the portfolio going. They’re going to continue to innovate, upgrade the sub-$100 device. It won’t necessarily stimulate sales, but it clearly will keep sales of the Shuffle going forward,”
Apple’s Vice president of iPod marketing, Greg Joswiak, said to Reuters “You previously couldn’t have multiple play-lists on the iPod Shuffle because you couldn’t really switch between them as there was no way to know how you would switch,So now instead of seeing, you get to hear.”
According to Needham’s Wolf it was estimated that some 7.5 millions units were sold in the December, though it was not officially confirmed by the apple, but it is said be the biggest selling quarter in any year.
These iPods presented in two colours Silver and Black are the world’s tiniest music player, even smaller than a AA battery.
If we look at the company’s previous records it looks that these music players played an important in the revival of Apple’s fortunes and more than 200 millions iPods were sold since it was launched in 2001.
